The W Fashion Week 2025

When we think of Fashion Weeks, we often only think of the luxury, in demand mega brands, whilst less established brands are generally forgotten, and not given a platform.

Taking place in February, The W Fashion Week creates global exposure and raises the profile of upcoming designers who are the next leaders and creatives in the fashion industry.

Although London is a cosmopolitan city, its fashion scene is one-dimensional. The W Fashion Week is a call for action, working in partnership with fashion industry professionals, retailers, community organisations and corporations, whilst also granting full access into the closed doors of the industry to fashion lovers who are not regarded outside of established buyers, media personnel or influencers.

London is a major player in the fashion industry and has rightfully earned its place as one of the most important iconic fashion capitals in the world. The W Fashion Week allows national and international brands to break into the market, garner a community and build brand recognition.

The W Fashion Week aims to support the globe’s most talented creatives, entrepreneurs and designers, particularly focusing on burgeoning brands from underrepresented and underprivileged backgrounds.

A shortlist of burgeoning fashion designers, founders and creatives will be given the opportunity to present their collections at The W Fashion Week runway show, showcasing to buyers, press and the general public.

The 20 brands selected to showcase at The W Fashion Week receive:

• An invite to showcase their brand’s latest collection in front of 300+ guests which include tastemakers, buyers, journalists and investors within the fashion industry at a 5* location in London, with a 3-minute runway slot complete with 8-20 models, a team of hair stylists and makeup artists allocated to your models on show day and a full runway front-of-house and backstage team. 

• A place on a fashion mentorship programme.

• A double-page spread in The W’s Big Fashion Issue in print, which will be gifted to each guest at the runway show in September 2024.

• High-res images of their full collection on the runway, as well as behind-the-scenes imagery and video content.

• Direct connections to retailers, wholesalers and investors.

• 2 tickets to The W Fashion Week runway show for your family and friends.

What You Need To Know: 

• Applicants must be available to attend The W Fashion Week 2025 runway show in London on the 15th of September 2024.

• The 20 shortlisted fashion designers, founders and creatives will be given the opportunity to showcase their collection to 300+ guests which include tastemakers, buyers, journalists and investors within the fashion industry at a 5* location in London, with a 3-minute runway slot complete with 8-20 models, a team of hair stylists and makeup artists allocated to your models on show day and a full runway front-of-house and backstage team.

• Travel and accommodation will need to be covered by the applicant. 

• All information submitted by each brand will be strictly confidential and solely for the purposes of selecting 20 final brands to showcase at the runway show in September 2024.