When we think of Fashion Weeks, we often only think of the luxury, in demand mega brands, whilst less established brands are generally forgotten, and not given a platform.

Taking place every September, The W Fashion Week creates global exposure and raises the profile of upcoming designers who are the next leaders and creatives in the fashion industry. 

Although London is a cosmopolitan city, its fashion scene is one-dimensional. The W Fashion Week is a call for action, working in partnership with fashion industry professionals, retailers, community organisations and corporations, whilst also granting full access into the closed doors of the industry to fashion lovers who are not regarded outside of established buyers, media personnel or influencers.

London is a major player in the fashion industry and has rightfully earned its place as one of the most important iconic fashion capitals in the world. The W Fashion Week allows national and international brands to break into the fashion industry, garner a community and build brand recognition.

The W Fashion Week aims to support the globe’s most talented creatives and designers, particularly focusing on burgeoning brands from underrepresented and underprivileged backgrounds.

This September 2024, a new cohort of burgeoning fashion designers, founders and creatives will showcase their latest collections to buyers, press and the general public at The W Fashion Week runway show.

Applications are now open.